Carbon Neutral Club is a carbon offsetting program that seeks to make climate conscious living more attainable for both businesses and individuals. Co-founder Jack Bruner reached out to me looking for help creating and managing content their blog, The Compass.
Jack was looking for content that was informative and provided clear solutions for climate change issues. The goal was to enlighten and encourage readers to take actionable steps to reduce their impacts on climate change. He specifically wanted to avoid the doom and gloom, and bring forth positive solutions rather than media hysteria.